Colombia's football federation could receive around $4 million if it supports FIFA's plan to create a private subsidiary to manage commercial activities. This proposal, announced after the 2026 World Cup, aims to attract private investors to fund events and generate up to $10 billion in profits. Colombia leads Group D with 7 points (2W-1D-0L) and could benefit from this deal.
What is FIFA proposing?
FIFA plans to establish the FIFA Forward Enterprise (FFE), a company that will centralize the commercial rights of its tournaments, including broadcasts, sponsorships, and ticket sales. Gianni Infantino, FIFA's president, demands support from federations before September 19 to advance the project. Conmebol, a FIFA ally, could distribute the funds among its members, including Colombia.
Why is it controversial?
Confederations like Concacaf and UEFA have criticized the initiative, labeled a "bribe" by some. The British Prime Minister and Joseph Blatter, former FIFA director, also oppose it. However, Conmebol, which supports the 64-team World Cup in 2030, may continue backing FIFA.
What's next for Colombia?
If FIFA achieves its goal, Colombia will receive part of the $40 million allocated to Conmebol. The team, currently unbeaten in the last 5 games (3W-2D-0L), could use these funds to strengthen its structure. Its next challenge will be to maintain its lead in the group, with a 2-point advantage over Portugal.
